adjective, chicer, chicest.
1. attractive and fashionable, stylish
2. style and elegance, especially in dress
Chicer Collegiate was created by Morehouse graduate Anthony L. Moultry II, class of 1997.
He was inspired by the imagery in his family's HBCU college yearbooks from the 1950's and 60's. This was a period when male students wore collared shirts and ties and female students wore skirts and heels daily. Cardigans were also a staple of that period.
Morehouse College was the first institution to grant a license to Chicer Collegiate followed by Clark Atlanta University. The goal is to obtain licenses from other HBCUs and provide them with CHICER apparel!